The Koko Samoa

Hawaiian camp shirt in the Blue Waves print
camp collar

How to Wear a Hawaiian Shirt Without Looking Like a Tourist

The Koko Samoa Team

Five rules for wearing a Hawaiian shirt well: untucked, open collar, one loud thing. What to pair it with, and the mistakes that make it read as a costume.

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The Koko Samoa

Hawaiian camp shirt in the Elei print
aloha shirt

Hawaiian Shirts: How to Choose One and What the Print Should Say

The Koko Samoa Team
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